Free Shipping on orders over $100

What are you looking for?

Getting Into Leather

The reason I got into leather was actually based on a previous business. We had figured out a way to make a guitar strap that locks on to any guitar without having to make modifications to the guitar itself. Instead of a basic nylon strap, though, we wanted to make a leather strap.

At the time, our product was manufactured overseas in massive injection-molding plants. There was definitely a disconnect that made us want to connect more with our products, and we wanted to be able to iterate quickly instead of waiting months for samples.

I grew up in Chicago. On one of my trips back to visit my folks we stopped at the Horween tannery (who we use for all of our leather to this day). They started in 1905 and had been in that building since 1920. We got a tour and the entire brand story, from struggling to keep the lights on to working with some of the biggest brands in leather. At the end of the tour they gave us a huge roll of free leather.

Bailey and I were living in Spokane at the time and I can vividly remember throwing two half hides of leather over my shoulder and walking onto the plane. That attracted some attention.

So we got back to Spokane and I started just trying to learn about leather. I found this guy in town named Stan that was doing some free lessons at a local leather shop. So I took his class and just started asking questions. He got me pointed in the right direction and between that and Youtube I was off to the races. I really feel like a lot of how I learned was just trial and error.

That's how it started. Eventually I made a wallet and after showing it to a few friends I was getting a lot of “Oh, I’d buy one of those.” So we decided to try a Kickstarter.

Beginning of Range

And so we did our first wallet project on Kickstarter using the leather that was given to us for free from Horween. I think we sold like a hundred wallets or something like that. We really started small because part of what I was looking for was a hobby while Bailey was in physical therapy school. Just something I could do in our 500 square foot apartment and something that I could work with my hands.

“I think that's the crazy part. When we started it was like, ‘You needed a hobby that you could do on the kitchen table.’ I don't think we ever intended for it to be a business.” - Bailey

From there we started selling at little local craft fairs. We’d pack our whole booth into our little Nissan Rogue and sell at any event we could find, getting our products in front of customers and seeing what people thought. Our desire was always to make sure people understood that we make everything to the highest degree of quality that we could possibly make - which eventually morphed into our lifetime construction guarantee. That principal we still stand by today.

Slow Growing

And that was, kind of, the end of our Spokane journey. We moved back to Laramie in 2016, into our friend's house, and the leather shop into our friend's garage. We also hired our first employee during that time, still out of our friends garage.

One of my favorite stories from that era was that it finally got through winter and it started to get nice out and Fred was hand stitching on a stitching pony sitting in the middle of the driveway. This lady was walking by, stopped, turned, and was staring probably thinking “What is this man doing?”

The friends we were staying with had a baby, so we had to move. Another friend from church offered up space in his car shop, so we moved in there. It's not really a good idea to rent space in a car shop for leather because there's a lot of dust, but it worked - it was amazing. It was a huge blessing. We had twice as much space as before.

We were praying and looking for a place that would be more permanent. So we started looking for houses. This house (that we still live in now) had a little shop in the back. It was just studs. It was more of a garage. A garage, but the side of it had a glass door and a glass window, and we saw the bones of this shop that people could pull up and come into that we could sell product right out of our house. So we bought it.

Over the next three years we grew to about six employees in that shop. We initially intended for it to be all hand goods. And then we got kind of peer pressured into doing a tote, which ended up being the Sierra tote, which has been a great seller for us. Next were the hats.

A Fork In The Road

We entered a season of our life where we really prayed if we should grow the business or if we should shrink. We were at this point where we had three or four great employees, but the business was not providing for us in any way. Bailey was pregnant with Vera at that time and she was going to go part-time at work, which meant we were going to cut that income stream back by 60%. We needed to figure out how Range would support us the rest of the way.

So we either needed to shrink back or grow out of the residential shop (garage). During that period of time we got a big PO for thousands of hats which kind of made the decision for us. To be able to fulfill an order that big we needed more space.

The Building

We found a property downtown, made a full price offer, and they seller didn’t take it. In hindsight it was God’s protection, but at the time it was very confusing. About a month later we got a call out-of-the-blue from a guy who had a building that wasn’t for sale, but would sell it to the right people.

It was great. Amazing location. Downtown Laramie, everything we asked for. So we closed on it in April 2019. He actually owner financed it to us, which is awesome cause the bank probably would have laughed at us for thinking we could buy an expensive building. There was a tenant until the end of the year and then all of 2020 was spent renovating. Bailey was pregnant with Lettie at the time so our goal was to move out of the house before she was born.

And then came the pandemic. As you could image that slowed down everything. We were working toward a November 1st grand opening - that was our plan, but obviously not the Lord’s. With all the building complications we didn’t open until the end March of 2021.

Assembling The Team

We hired Riley to be the Apparel Production Manager. Fast forward to today and he’s managing a team of nine. That team churned out tons of hats. Hats really became the catalyst for growth, which was great because we never wanted to raise capital, our goal was to just follow the Lord and what He wants to do with the business.

It’s kind of crazy to say that it's been seven years since we started. God has been so good to us and it’s going to be fun to see what He continues to do with Range.

Getting Into Leather

The reason I got into leather was actually based on a previous business. We had figured out a way to make a guitar strap that locks on to any guitar without having to make modifications to the guitar itself. Instead of a basic nylon strap, though, we wanted to make a leather strap.

At the time, our product was manufactured overseas in massive injection-molding plants. There was definitely a disconnect that made us want to connect more with our products, and we wanted to be able to iterate quickly instead of waiting months for samples.

I grew up in Chicago. On one of my trips back to visit my folks we stopped at the Horween tannery (who we use for all of our leather to this day). They started in 1905 and had been in that building since 1920. We got a tour and the entire brand story, from struggling to keep the lights on to working with some of the biggest brands in leather. At the end of the tour they gave us a huge roll of free leather.

Bailey and I were living in Spokane at the time and I can vividly remember throwing two half hides of leather over my shoulder and walking onto the plane. That attracted some attention.

So we got back to Spokane and I started just trying to learn about leather. I found this guy in town named Stan that was doing some free lessons at a local leather shop. So I took his class and just started asking questions. He got me pointed in the right direction and between that and Youtube I was off to the races. I really feel like a lot of how I learned was just trial and error.

That's how it started. Eventually I made a wallet and after showing it to a few friends I was getting a lot of “Oh, I’d buy one of those.” So we decided to try a Kickstarter.

Beginning of Range

And so we did our first wallet project on Kickstarter using the leather that was given to us for free from Horween. I think we sold like a hundred wallets or something like that. We really started small because part of what I was looking for was a hobby while Bailey was in physical therapy school. Just something I could do in our 500 square foot apartment and something that I could work with my hands.

“I think that's the crazy part. When we started it was like, ‘You needed a hobby that you could do on the kitchen table.’ I don't think we ever intended for it to be a business.” - Bailey

From there we started selling at little local craft fairs. We’d pack our whole booth into our little Nissan Rogue and sell at any event we could find, getting our products in front of customers and seeing what people thought. Our desire was always to make sure people understood that we make everything to the highest degree of quality that we could possibly make - which eventually morphed into our lifetime construction guarantee. That principal we still stand by today.

Slow Growing

And that was, kind of, the end of our Spokane journey. We moved back to Laramie in 2016, into our friend's house, and the leather shop into our friend's garage. We also hired our first employee during that time, still out of our friends garage.

One of my favorite stories from that era was that it finally got through winter and it started to get nice out and Fred was hand stitching on a stitching pony sitting in the middle of the driveway. This lady was walking by, stopped, turned, and was staring probably thinking “What is this man doing?”

The friends we were staying with had a baby, so we had to move. Another friend from church offered up space in his car shop, so we moved in there. It's not really a good idea to rent space in a car shop for leather because there's a lot of dust, but it worked - it was amazing. It was a huge blessing. We had twice as much space as before.

We were praying and looking for a place that would be more permanent. So we started looking for houses. This house (that we still live in now) had a little shop in the back. It was just studs. It was more of a garage. A garage, but the side of it had a glass door and a glass window, and we saw the bones of this shop that people could pull up and come into that we could sell product right out of our house. So we bought it.

Over the next three years we grew to about six employees in that shop. We initially intended for it to be all hand goods. And then we got kind of peer pressured into doing a tote, which ended up being the Sierra tote, which has been a great seller for us. Next were the hats.

A Fork In The Road

We entered a season of our life where we really prayed if we should grow the business or if we should shrink. We were at this point where we had three or four great employees, but the business was not providing for us in any way. Bailey was pregnant with Vera at that time and she was going to go part-time at work, which meant we were going to cut that income stream back by 60%. We needed to figure out how Range would support us the rest of the way.

So we either needed to shrink back or grow out of the residential shop (garage). During that period of time we got a big PO for thousands of hats which kind of made the decision for us. To be able to fulfill an order that big we needed more space.

The Building

We found a property downtown, made a full price offer, and they seller didn’t take it. In hindsight it was God’s protection, but at the time it was very confusing. About a month later we got a call out-of-the-blue from a guy who had a building that wasn’t for sale, but would sell it to the right people.

It was great. Amazing location. Downtown Laramie, everything we asked for. So we closed on it in April 2019. He actually owner financed it to us, which is awesome cause the bank probably would have laughed at us for thinking we could buy an expensive building. There was a tenant until the end of the year and then all of 2020 was spent renovating. Bailey was pregnant with Lettie at the time so our goal was to move out of the house before she was born.

And then came the pandemic. As you could image that slowed down everything. We were working toward a November 1st grand opening - that was our plan, but obviously not the Lord’s. With all the building complications we didn’t open until the end March of 2021.

Assembling The Team

We hired Riley to be the Apparel Production Manager. Fast forward to today and he’s managing a team of nine. That team churned out tons of hats. Hats really became the catalyst for growth, which was great because we never wanted to raise capital, our goal was to just follow the Lord and what He wants to do with the business.

It’s kind of crazy to say that it's been seven years since we started. God has been so good to us and it’s going to be fun to see what He continues to do with Range.